Our Story

Meet Our Agents | Our Story | Mission ~ Vision ~ Leadership

Our company was founded in 1992 by Doug Loyd & John Zielenbach as Florida Executive Realty at Tampa Palms. Our only employee then was Michelle Weinhold, who now serves as our General Manager & Vice President. Our original efforts were focused on selling homesites, new construction and various developer related services exclusively in Tampa Palms. We have certainly grown up since then as the following milestones will show.

1992 Opened our 1st office in the Tampa Palms Welcome Center
1995 Dropped “Tampa Palms” from our company name in anticipation of growth.
Formally adopted the “Golden Rule” as our guiding philosophy and everyday operational reality.
1997 Founded Florida Executive Property Services to provide full service property management.
1998 Invited to join RELO-now known as Leading Real Estate Companies of the World.
Joined with Philip Clark to form Enterprise Title Partnership.
1999 Opened 2nd office in Carrollwood.
2001 Opened 3rd office in South Tampa.
2002 Joined with Jane Floyd to form Diversified Home Mortgage.
2003 Opened 4th office in Brandon.
2004 Established full time Relocation Director position as a permanent addition to our staff.
2005 Expanded existing training program to year around Coaching for Excellence program.
2006 Acquired Michael Davis Realty to expand Brandon area presence.
2007 Added in-depth Masters Series to training schedule.
Opened Center for Excellence and Business Development.
2008 Developed and launched formal Mentors for Excellence Program for new agents.
Rolled out next generation interactive website.
2011 Survived 2007, 2008, 2009, 2010 and 2011 intact and ready to expand.
2012 Celebrated 20 years in business with company wide dinner and awards party.
2013 Began change of company colors to Gold and Black to reflect our commitment to the “Golden Rule” and operating in a fiscally sound manner.
Joined Luxury Portfolio.
2014 Opened 5th office in Westchase.
Roll out of the 5th generation website.
Acquired New Homes America to expand new construction client services.
2015 Created the Florida Executive Realty HOPE Foundation to collectively & intentionally better our community.
Rolled out 3rd generation Florida Executive Property Services website.
Combined all Teaching, Training, & Coaching efforts into one comprehensive program that we call S.E.A.L. Training
2016 Rolled out 2nd generation Florida Executive New Homes website.
Created and implemented the Start Gold Early Career Management program for new licensees 

While this quick walk down memory lane is a good reminder of how far we have come, it better serves as a beacon towards how far we can go.